The emergence of online gambling as a multibillion-dollar industry has also raised awareness among the people about the dangers of problem gambling and the need for people to gamble responsibly. Responsible gambling is a big social initiative now and everyone is doing their bit to promote it. One such campaign recently in Ontario was Bet Mode Responsibly by theScore Bet.
What is Bet Mode Responsibly?
The Bet Mode Responsibly campaign is an enhancement of the existing Bet Mode campaign that theScore has been running. The idea is simple: provide information interactively to players about the need to play responsibly.
It is like the original Bet Mode campaign – Get Into Bet Mode –in that it delivers the intended message through three well-known characters of Canada – comedian Susie Essman, television star Gerry Dee and actor Rex Lee. The three of them do a great job of enabling you, the player to focus on your game, place your bets and have fun playing – anything you win is a bonus!
Bet Mode Responsibly features a hotline – the Smarter Betting Hotline – that is currently live and can be accessed through your mobile device directly at 1-888-SCOR-BET.
The entire campaign has been designed and developed with regular inputs from the National Council on Problem Gambling (NCPG) and the Responsible Gambling Council (RGC).
What does Bet Mode Responsibly Offer?
At the heart of the Bet Mode Responsibly initiative is the need to provide players with the right kind of information and messaging related to playing at an online gambling location, be it an online casino or sportsbook.
Towards that end, you will find information about all the various features of gambling responsibly that casinos equip their players with to help them stay away from gambling-related issues like debt and addiction.
The information you will find here is collated professionally and includes the following:
- Details about deposit and spending limits
- Setting time-bound reminders to help you keep track of session duration
- Tips on how to avoid stress
- Information on how to bet within your means
Speaking about the launch of Bet Mode Responsibly, the senior vice-president for marketing and content at the Smart, Aubrey Levi, said the objective behind the Ontario launch was to roll out an RG campaign that was true to the two core objectives of helping players with gambling problems and creating awareness among players about the need to keep gaming rewarding and fun.
Mr Levi congratulated the AGCO and the IGO for the success they have achieved in the process of making responsible gaming a ‘cornerstone of Ontario’s regulated market…’
Who is theScore Bet?
theScore Bet is available as an award-winning mobile app that you can download from Google Play (for Android) and the App Store (for iOS) devices. It has a sportsbook as well as a casino and has the Bet Mode media app integrated.
Canadian shores have witnessed an evident increase in online gambling because many casinos and sportsbooks are being granted licenses to operate. But no matter if a player enjoys a no deposit bonus or prefers to place a wager on an upcoming hockey match, committing to mindful gambling and encouraging player education is imperative.
Thus, there has never been a better time to promote the importance of responsible gambling, and theScore Bet is doing exactly that.
The People behind theScore Bet
The outfit behind Bet Mode Responsibly – theScore Bet – is a subsidiary of Penn National Gaming, one of the leading providers of sports content, casino gaming experiences and integrated entertainment in North America.
This firm has 44 properties in 20 states in the US and offers online sports betting in 13 jurisdictions. It is also the name behind popular online gaming brands like Hollywood casino, Barstool Sportsbook, L’Auberge and theScore Bet.