In this digital world, it is possible to buy and sell anything from the internet.  Even adult content and items like tobacco gambling or gaming. In this growing customer world, it’s our responsibility and duty to protect children and also keep adult things and services away from the children who are not eligible for this.

 When selling, marketing, or delivering age-restricted or adult items or services, advanced age and age verification exists that builds online trust and allows you to know your customer’s customer (KYCC) what they said who they are. As a result, children will have a safer online environment that encourages adult freedom and choice while also securing critical identifying information.

Retailers responsibilities

Age-restricted products must not be sold online to persons under the legal age of purchase, according to retailers. This necessitates the implementation of proper age verification solutions for the age of potential consumers in order to confirm that they are of legal purchasing age. While evaluating such systems, legal requirements to take all reasonable precautions and make every attempt to avoid committing an offense should be addressed. In consumer protection legislation, these statutory criteria act as a retailer’s defense.

To discover and fix any system defects or weaknesses, as well as to stay up with technological changes, such systems should be evaluated and updated on a regular basis. Retailers should do a risk analysis of their business to identify weak spots where underage internet sales could occur and then take steps to minimize the risk.

Checks are unlikely to satisfy the due diligence standards.

There are many ways for retailers to confirm the age of buyers when they are purchasing something. The following are some scenarios in which taking all reasonable precautions and exercising due diligence is unlikely to be sufficient:

  • is reliant on the buyer’s confirmation that they are of legal age
  • requires the customer to provide merely his or her birth date
  • Buyers are asked if they are of legal drinking age using checkboxes.
  • A wide disclaimer like ‘Anyone ordering this product from our website will be deemed to be at least 18 is a suitable example.
  • These services may require clients to be at least 18 years old, but if they just accept credit card payments, they may not check a user’s age.

Verifies the user’s age

The techniques and safeguards that retailers can employ to a***ist with age verification are listed below. However, it should be noted that these procedures may not be applicable in all situations, and merchants must a***ess what measures are reasonable and appropriate for their individual cirC***stances. There are many ways to verify the age of the retailer

Age verification concepts are challenging to execute in today’s fast-paced digital environment. There is no such thing as a fail-safe system, and any service that relies on remote verification is vulnerable to errors.

Age verification is done at the time of delivery.

Retailers could use age verification checks at the point of delivery by requiring delivery drivers to ask for correct identification to verify that the consumer is of legal age to buy the product in question. There is also some third-party party that checks the age of the buyers.

Checking your age on the internet

There is online age verification software that uses a variety of sources of data to validate both age and identity during the ordering process. There are also some companies that provide internet services  and also use data for confirmed the age of the user

Follow-up checks

In rare cases, an internet order may complete any authentication of the purchaser’s identity.

Pickup is available in-store.

Purchasers could browse and reserve items online, then pick them up in-store, where personnel may do age verification, just as they would in a typical face-to-face transaction, for those stores having a high street presence.

Take something from a locker 

If age-restricted products were available in self-service lockers, due diligence would be risky.

Ordering and delivery platforms.

Some retailers work with companies that provide online ordering and delivery services. These businesses have their own methods for determining age. When placing an order, customers must confirm their age, and proof of age is required before delivery.


It’s very important for retailers to confirm that they give the product to the purchaser who is eligible for this by age, not for children. if the purchaser is a kid and not eligible for that product he has to not give them the product.

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Ladla Baloch

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