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NONPOINT’s Next Single Will ‘Definitely Turn Some Heads’

NONPOINT launched its unbiased report label 361 Levels Information LLC in January 2021. They filmed the method of beginning the label and making new music in a docu-series titled “A Path To Independence” that may be seen on the band’s YouTube and official web page.

In December, NONPOINT launched its newest EP, “Ruthless”. This follows their unbiased label plan of delivering music to their followers via extra frequent releases and movies from the band.

Requested in a brand new interview with “Making Waves: The ShipRocked Podcast” if placing out EPs moderately than full-length albums is “the way in which ahead” for him and his bandmates, NONPOINT singer Elias Soriano mentioned (as transcribed by Phoosi): “For us, I feel, like we talked about in our documentary throughout the pandemic, earlier than we dropped ‘Ruthless’ and this subsequent one developing, it was a take a look at on what everybody instructed us within the final 20 years we may or could not do with our music. As a result of I’ve labored with lots of huge groups — we began with MCA, went to Lava, went to Geffen, went to Rocket Science, then we went to Razor & Tie after which Harmony; lots of huge, huge, huge names and massive, huge, huge groups. And so they have their techniques in place. So while you go and also you say, ‘Hey, I really feel like my followers would actually gravitate to this sort of tune,’ there’s lots of doorways you have gotta undergo to lastly really feel like you could have a solution as to whether or not that feeling is true. When it is simply utterly as much as you and the danger is yours and you have been asking that query for so long as we have now, at this level it is simply, like, ‘Fuck it. I am simply gonna do it. And I am not even gonna ask.’

“What we did with ‘Ruthless’, as a result of we had been flipping into the unbiased world, is we needed to ensure that our base was taken care of,” he defined. “For the final 20 years, I’ve dropping shit at radio and doing nicely at radio; I do not wanna fake like I haven’t got radio songs. However I flash again to Hans Haedelt, our first A&R man, when he signed us, and he was, like, ‘You guys are gonna be the Latin PANTERA.’ And it was as a result of he noticed our stay reveals with music that we had written that was utterly untouched — by producers, by anybody. So once we went unbiased and I sat down with Robb [Rivera, drums] and I sat down with the blokes, it was about answering that query. And we wanted to bankroll that, to ensure that… And we did that — the ‘Ruthless’ EP, the streams, all the things did so nicely for us that we’re in a position to now… Our report label, within the first yr, is now within the black and so is our independence. So all the things is shifting in such a optimistic approach that we do not have to fret about issues like budgets anymore, the place it was always a problem earlier than. Effectively, we fear about them, but it surely’s {dollars} versus danger. And it is, like, ‘Effectively, we by no means received to do that, so let’s fucking do it.’

“With the subsequent EP… ‘Ruthless’ was, like, ‘Sure, they can write songs the way in which NONPOINT writes songs unbiased. Now watch what they do when the cuffs are off and the gloves are off and we’re able to throw down,'” Elias added. “Like, the subsequent tune that we drop on this EP is unquestionably going to show some heads.”

Earlier this yr, Elias instructed “HRH Metallic With Dan Chan” that the group’s resolution to go it alone with NONPOINT‘s personal report label has resulted in “much less anxiousness and extra anxiousness,” including that he has “a group” of “folks which might be professionals in place” to run the enterprise for him and his bandmates.

“I am not a neophyte in the case of the general scope and understanding of the music business, however I do know when to get the hell out of the way in which and let another person steer the ship,” he mentioned.

Requested what he misses about having a much bigger label behind his band, Soriano mentioned: “The relationships and the friendships. It is enjoyable working with a group that you recognize everybody across the nook is an expert. That undoubtedly offers much less anxiousness. However you see, even the workers, they really feel the identical type of restriction. They wanna go tougher; they wanna spend extra money — you recognize they wish to — however they’ve folks to reply to.”

As for a way he balances the enterprise and the artistic facet of being in a band, Elias mentioned: “It is not simple however we’re doing it, and that is what issues. And the product that is popping out is healthier than ever. It is lots of enjoyable. It truly is. I am having enjoyable doing this.”

In 2021 alone, NONPOINT‘s tune “Ruthless” reached No. 16 on Billboard‘s Rock chart and was featured on the New Metallic Tracks and Kickass Metallic Playlist on Spotify, SiriusXM Octane‘s Huge Uns Countdown, LA Lloyd High 30 and Loudwire Nights. “Ruthless” was additionally the featured monitor on AEW‘s nationally televised occasion “Blood And Guts” on TNT in Might 2021.

NONPOINT‘s songs “Bullet With A Title”, “Alive And Kicking”, “In The Air Tonight”, “Circles”, “Your Indicators”, “All people Down” and plenty of others have been featured in trailers, hit films, tv, iconic video video games, in addition to broadcasts from NFL, NBA, MLB, NHL, WWF.

NONPOINT has toured with main acts like DISTURBED, PAPA ROACH, MUDVAYNE and SEVENDUST, to call a number of. They’ve additionally been featured on the primary levels and assist levels of iconic festivals like Soundwave, Rock Am Park, Rock Am Ring, Ozzfest, Rock On The Vary, Welcome To Rockville and plenty of extra.

Photograph credit score: Francesca Ludikar

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