Warner Recorded Music (WRM) has enlisted LINKIN PARK co-founder and music tech pioneer Mike Shinoda as Neighborhood Innovation Advisor. On this first-of-its-kind submit, Shinoda will work carefully with Warner Music‘s management and enterprise growth groups to assist form the corporate’s artist-centric method to Web3. With Shinoda‘s help, WRM will proceed to associate with artists to carry their artistic visions to life and construct communities throughout new platforms, merchandise, and experiences, whereas exploring new income streams.
Max Lousada, CEO, Warner Recorded Music, stated: “Central to our DNA at Warner is that we begin with the artist expertise. A passionate artistic who’s deeply embedded within the quickly evolving world of Web3, Mike‘s perspective right here will probably be invaluable. As we proceed to speed up offers and construct out our experience throughout the corporate, collectively we’ll navigate the probabilities on the intersection of music and know-how with thoughtfulness and authenticity — to the advantage of our whole musical group.”
“There is not any one-size-fits-all method in terms of Web3; each artist and group is exclusive,” added Shinoda. “Warner has made some robust first steps on this area, and I stay up for enjoying a task in additional exploration — supporting artists in creating new alternatives, and connecting with followers in unimaginable new methods.”
Broadly acknowledged as a go-to voice highlighting the connections between music and tech, Shinoda will function a sounding board for Warner Recorded Music as the corporate seems to experiment with new and rising applied sciences alongside its artists.
From his early days as co-founder, vocalist, and writer-producer with LINKIN PARK to blazing new paths on Twitch and in Web3, Shinoda has made a profession innovating in music, fan communities, and content material. His most up-to-date explorations embrace “Joyful Endings”, the label’s first single to debut as an NFT, and “Ziggurats”, the world’s first generative NFT mixtape — 5,000 distinctive mini-albums created from Shinoda‘s authentic audio and visible layers (ziggurats.xyz).
In the previous couple of years, Warner Music‘s industry-leading method has led to partnerships with the likes of Roblox, The Sandbox, Genies, Griffin Gaming, Blockparty, OneOf and Splinterlands. Already, Warner Music has been behind massively in style metaverse and Web3 experiences, from TWENTY ONE PILOTS to David Guetta in Roblox; digital avatars through Genies for artists corresponding to Michael Bublé, Cardi B and CKay; and the sale of a slew of NFTs together with a hi-res digital picture of the unique lyric sheets from MATCHBOX TWENTY‘s megahit “Unwell” and Rico Nasty‘s “OHFR?” NFT drop on SuperRare, to call just a few.
Picture credit score: Frank Maddocks
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