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Marketing has moved to digital, but some traditional methods are still incredibly effective! If you’re looking for a way to personalize the packaging of your products and space, the printed tape may be a good idea. What to pay attention to when choosing one?
With digital marketing gaining momentum, many business owners turn away from the traditional methods. That may be a way to go for those who have moved fully online. However, if you still function offline, you should not overlook the opportunities offered by traditional marketing. Yes – printing leaflets may not be the most effective way to attract the clients (plus, it affects the environment, and the modern customers really put emphasis on eco-friendliness).
Did custom print tape – how to use it?
Nevertheless, branded space and products strengthen the brand’s image and increase its consciousness among potential customers. One of the interesting ways to customize them is using custom printed tape. You can apply printed tapes to various surfaces, like, paper, wood, plastic, painted walls, metal, and so on.
Printed tapes often serve for finishing the packaging. You can use them to prepare the cartons for delivery instead of applying bland packaging tape. They will personalize your box or envelope, as well as parcels, making them stand out among the rest. Plus, it’s easier to identify them once they have a tape with a logo on them.
Custom tape can also be helpful with personalizing present boxes and branding the space, for example, for the purposes of an event.
Choosing a good-quality printed tape
A good quality printed tape has a resistant coat that prevents it from getting damaged very quickly. The level of resistance, durability and general looks depends on your choice of material. You have three options:
- paper custom printed tape – the most affordable and eco-friendly, but the least resistant
- polypropylene custom printed tape – cost-efficient, tough, and relatively resistant
- PVC custom printed tape – vinyl-based, the most expensive, but also the most resistant to damage.
For the great printing qualities, we recommend using PVC printed tapes. They’ll stay with you for longer, and you can use them for different purposes than packaging. When making an order, you should be able to choose your desired length and width, as well as the colour palette. When selecting your quantity, remember that most producers give discounts on larger orders.
Make sure to choose a printed tape that is easy to apply and take off if you want to use it, for instance, for space decoration. PVC printed tape is perfect for such purposes. Also, verify whether the adhesive is water-activated (like printed paper tape) or hot-melt (like PVC printed tape) – these two options are the most popular on the market. The first one requires tape dispensing machines.
